Southern Spars New Zealand Wins Westpac Exporter of the Year

Southern Spars


Southern Spars NZ was named winner of The Westpac Exporter of the Year award (total sales over $25 million) and finalist in the Baldwins Intellectual Property Best Commercialisation of Innovation for Export award 2014 at the 2014 Auckland Export Awards gala dinner over the weekend. 

“To be nominated was a great honour and to take the top prize in the largest category is just a huge credit to the quality of product in which we export and the dedicated staff in which we have at our Auckland facility” says Group Managing Director Richard Lott.

“Southern Spars won this award because of our highly-skilled team, ground-breaking and proven processes, and years of experience creating exceptional rigs for race winners on the grand prix and one design race circuits and award winners in the world of luxury superyachts. Our innovative thinking and superb craftsmanship have produced an unrivalled number of 'world firsts', from building the world's first carbon fibre spar to designing innovative products such as our highly-acclaimed furling booms. It is truly great to get recognised for our 25 years of hard work getting to the top of the global stage” says Lott.

The Key to Southern’s on-going export success has been a willingness to invest and also a willingness to get involved in projects that fully stretch the design and manufacturing capabilities of the business.

Southern Spars has positioned itself as the global industry leader in carbon spars, rigging and rig service. Whether the goal is all-out speed and strength or a custom-built combination of performance and luxury, Southern Spars produces innovative spar packages comprising mast(s), boom and rigging to meet all requirements.

Here are the comments from the Judges:

“Southern Spars strength has been their willingness to invest in projects that fully stretch the design and manufacturing capabilities of the business.

A big commitment has been the decision to support Emirates Team NZ Americas Cup Effort which had a very beneficial effect not only on the workforce but also on the ability to rise to the challenge of building exceptional quality as well as brand credibility in international markets.

Southern Spars now has over 70% share of the market for rigs for racing yachts worldwide and over 75% share of the market for cruising super yachts worldwide.

The judges were very impressed with the way the company has been exploiting thin Ply technology (a carbon fibre development using ultra-thin ply) in the yacht rig market .The company is now into full production with all new spars now being built using this new composite manufacturing technique , which increases strength as well as building time.”


The Southern Spars team at the export awards with CEO Richard Lott and Director Paul MacDonald showing off the awards!